Elle and Beauty

Why Your Business Needs a Website

In recent times, having a website for your business has served as the first point of introduction between your business and your potential customer. Digitalization and the internet through the World Wide Web are making the connection between consumers and business owners easy and direct. For small and medium scale enterprise businesses, having a website also helps in branding and marketing efforts for revenue generation. Large business enterprises are not left out of the benefit that a website provides. Before proceeding to the actual building of a website, a careful thought process has to go into the website design. ​ About Website Design Delivering your business message in the simplest and most creative way helps to keep your target customers interested in your business. Branding and marketing professionals understand that customers need about five seconds to make a decision about your business. One of the focuses that helps this decision along is your website design. This plays a huge part in influencing the customer’s experience and possible continuity in patronage. Characteristics of A Good Website Design A good website design packs some distinctive characteristics. For business branding and superior marketing activities, a good website design must be able to leave a lasting effect on the customer about your business. Here are characteristics of a good website design: ​ 1. Simplicity ​ Your business website should be what sets the tone with your customer about your business. If you are targeting customers in Edmonton, you should be able to provide simple information that connects with customers in Edmonton. This simplicity includes visual representation and brand presentation. To achieve this simplicity, your website design has to portray what you know your customers would like to know about your business. A good website design makes it easy for customers to pinpoint the information they seek with little or less trouble. 2. Visual Appeal ​ Different websites online are constantly feeding your target customers with data. One of the major differences between a good website design and a bad one is how this data appeals to the customers. In this scenario, using good graphic design techniques with a perfect infusion of simplicity to create a visually pleasing presentation does the trick for your business. Using graphic design and images on your website can help you communicate thousands of words in a few second glance. Using short video clips is another great alternative to creating visual appeal for your website design. You have to make sure that your videos and graphics are unique in order to stand out from the crowd. 3. Creativity ​ Consistency with your creativity when it comes to your website design is very important– however, you should avoid repetitiveness. The responsiveness and creative content should highlight what your business is offering for better brand representation. Creative quality is part of the tools for driving your brand awareness on the internet. A good website design uses shape, form, texture, and images and balances it up in a harmonious way to solidify your business presence. Being creative with your website design attracts people’s attention to your website. Benefits of Having A Website For Your Business For different reasons, businesses create their own website to achieve different sets goals. However, business owners enjoy some central benefits when they create a website for their business. Here are some of the benefits of having a website for your business 1. Revenue Generation: Generating prospects and leading them down the purchase funnel often begins with the business website. A website design that targets customers adds a call-to-action button at the very top and makes it visible to initiate customer purchase. This strategy leads to a boost in company revenue, which is beneficial to your business. Investing in a business website will help your organization generate more sales and reach target customers faster. 2. Credibility: Creating a great website design gives you that extra advantage over your competition. It also offers your business online credibility where your target customers can find your business and understand the services you offer. Your business website is a reassuring tool that will put your customer’s minds at ease. It also helps to convert your potential loyal customers to real sales with the call to action button. 3. Strong First Impression: A great website design that has creative touches and nice graphic illustration creates a strong first impression for your business. It also defines the tone with which your customers can relate to your brand. A strong impression is also useful in your marketing and branding campaign. Nothing promotes your business better than your own customers discussing the creativity of your brand. 4. Information Exchange: Communication is key between your business and your target customer. If you wish to target customers in Edmonton to inform them about your business and what you offer, your website is a great information exchange platform. Here, you have an efficient tool to communicate your business product or services in a simple yet creative manner. Using your website, you can list your open hours, contact information, images of products or services, contact forms and so much more. 5. Market Expansion: Using web pages that are accessible to people all over the internet makes it possible to reach more people across geographical borders. People across the geographical divide can now search and find your company to patronize your business. Owning a business also helps you to cut down costs and deliver your products and services directly to your customers. Using your website this way reduces your business overhead cost and gives your business the competitive edge it needs. 6. Online Customer Service: your online presence allows you to answer and interact with your customers directly. Answering questions in the Frequently Asked Question (FAQs) section of your website helps to reduce customer service costs and relieve your staff of stress. It also helps you save money and effectively respond to your customers. Conclusion Having a business website is a great way to grow your company reach and be visible to investors who may show interest in your brand. It helps to communicate what your business is about and what the vision of your company is focused on achieving. Investing in a good website design is one of the best decisions you can make for your business to start enjoying all the benefits a website provides.


Why You Should Treat Yourself To A HydraFacial

Beauty treatments are the perfect way to treat yourself to some “me” time. We think that a HydraFacial is one of the best facial treatments that you can indulge in all year round. Let us give you a rundown of everything you need to know about this treatment. Better yet, with our website, you can find savings to get your HydraFacial at an affordable price point. Although you might not have heard of a HydraFacial, it’s one of the most popular beauty treatments in the world. In 2018, there was a hydra facial happening every 15 seconds. You might be wondering what all the hype is about with the HydraFacial. It promises to give you the “best skin of your life”, by using patented technology that cleanses and hydrates your skin while extracting impurities. It’s a quick way to rejuvenate your skin, and at only a hour-long, you can fit in it during your lunch break. The HydraFacial has a loyal legion of celebrity fans that include Kate Winslet and Camila Coelho, as well as social media that has amounted to over 1 million Instagram posts on the HydraFacial hashtag. The HydraFacial is suitable for all skin tones, including those who have sensitive skin, which is rare for a facial treatment. It uses a medical-grade Hydra dermabrasion device that gently removes dead skin and bacteria from your pores while also hydrating and renewing your skin. There are six steps to the HydraFacial that give you instant results. It detoxes your skin by improving your circulation while gently exfoliating to remove your dead skin cells. The HydraFacial has a brightening agent made up of glycolic and salicylic acid which also helps remove imperfections from your skin. The ‘GlySal’ solution gives you all the benefits of a peel without having to deal with the nasty scaling that occurs afterwards. It eliminates blackheads thanks to the salicylic acid, while the hyaluronic acid plumps and hydrates your skin. The HydraFacial device includes an LED light that rejuvenates your skin by stimulating collagen production, making it ideal for anti-aging. Unlike other facials, there is no recovery time with a HydraFacial, and you get straight back to going about your day. The hydra dermabrasion device allows your beautician to target the treatment onto problem areas of your skin to give you the optimum results. It’s the ideal treatment to invest in just before a big event to have glowing and picture-perfect skin. The mixture of serums and acids means that the benefits of a HydraFacial are varied. It can reduce the appearance of fine lines, even out your skin tone and reduce the appearance of sunspots. What’s not to love about that? The HydraFacial is so popular because it works for virtually everyone. It makes the perfect gift for a teenager struggling with acne, a bride getting ready for her big day, or for anyone looking to prevent the signs of aging. We think that a HydraFacial makes a great addition into your skincare routine, and you can indulge in one each season to keep your skin glowing on the inside and out.